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Category Archives - Industry News

Closing the gap between immediacy and accuracy

Thanks to the boom of social networks, readers can now be actors in the collection, reporting, analysis and dissemination of information. However, journalists are often too focused on their own

Will bitcoin save journalism?

The digital currency, so far mainly linked to dubious transactions in the dark web, could become a very effective micropayment system for digital contents.

Web 2.0: Declining power, credibility on the increase

For traditionalist journalists, readers who voice their opinions are considered at best as useless, and at worst as generating populist rhetoric.

Intelligent, intelligible cities

The conjunction of high speed mobiles, geo-localization and smart tags have made cities potentially intelligent and intelligible, with the promise of offering citizens access to exhaustive services and making touristic and historical heritage more striking. Technology is available… it’s now time to find political determination.

The Swiss information market, a possible future

In possible futures, a Swiss information market which validates the ethics of data, securely preserving it for millennia in physical, legal and information bunkers, will give value to and broaden historical Swiss expertise while integrating it into an ethical framework.

The impossible generalist mission of daily newspapers

Being everything to everyone is a recipe for disaster. With answers to everything, the Internet has become the reference daily.

Switch from ready-to-wear to custom-made content

News agency clients have long complained of having to buy every size in every color, only to wear one item at a time. While “ready-to-wear” content has dominated for nearly three centuries, the future of news agencies now rests in a custom-made approach.

Transform your brand into a media

The first step in successful communication is to be positioned in a market segment as a value-creating – preferably free – contact, before being perceived as a supplier of paying services as such.

Flexibility and strategy

flexibility can be defined as a capacity to adapt under a double constraint: uncertainty and urgency.

Contents and containers: the end of a fabled couple

The advent of this media and communications revolution will most likely be a key element in terms of the capacity for these industries to stay at the heart of the public’s habits.

Projecting History into the Future

As everything accelerates, including the loss of data from the recent past, it is essential to implement an ambitious conservation policy for all documents, as well as a means of sharing these unique testimonies to a partially forgotten past.

Of Data and Men

By Clement Charles, CEO & Founder, AllTheContent News Agency
90% of today’s existing data was produced over the last two years. A single month of data produced by humanity exceeds

The need to be globally local

By Clement Charles, CEO & Founder, AllTheContent News Agency
As the world continues to shrink, and its borders grow more permeable, the regional pertinence of messages has never been more

New Forms of Commercial Communication

By Clement Charles, CEO & Founder, AllTheContent News Agency
A prominent American industrial of the last century used to say, “When I spend two dollars on advertising, that’s one dollar

From commercial communication to delivering added value

By Clement Charles, CEO & Founder, AllTheContent News Agency
In a context of overabundant commercial messages and cautious advertising budgets, some companies are now going straight from commercial communication to