Yahoo! recently partnered with AllTheContent to localize a big advertising campaign for Beats – the famous headphones brand. The ad campaign was football themed and took place during the World Cup. Since the competition is the most watched event on earth, pressure was high, but the challenge was successfully met!
Not only did we translate a series of 21 news articles about the World Cup in four and sometimes even five languages, but we also localized filmed interviews of José Mourinho – the famous coach – and created subtitled versions of the videos in three languages. Here is a sample of the contents:
- Articles’ translations:
La préparation des joueurs pour une Coupe du Monde couronnée de succès (French)
Mondiali 2014, i riti della tribu chiamata “tifosi” (Italian)
Os estranhos rituais dos jogadores durante a Copa (Brazilian Portuguese)
El peso de la expectativa en el Mundial (Spanish)
WM – Götze: “Vor dem Spiel gibt’s Hip-Hop auf die Ohren” (German)
- Video localizations:
Mourinho racconta i rituali prepartita nello Spogliatoio (Italian)
Cuál es el mejor sistema para motivar a los jugadores? (Spanish)
Mourinho svela i segreti della sua tecnica vincente (Italian)
WM – Mourinho exklusiv “Elfmeterschiessen kann man nicht trainieren” (German)