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How to manage reader comments

Readers are no longer passive consumers. They expect to comment, to that you express in your articles. Major news publishers all accept user-generated content on their sites – which can be anything from comments on articles to blogs responding to articles – with or without involvement from the journalist who wrote the original piece.

The main concern of any journalist has traditionally been the story rather than the response, yet the response has now become something that helps shape the story. Journalists are finding their roles include the management of these responses.

How do you approach this?…

Full article on journalism.co.uk

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