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Content creation tips

This post originally appeared on the American Express OPEN Forum, , where Mashable regularly contributes articles about leveraging social media and technology in small business.

We’ve heard for years now that “content is king” in the world of Internet marketing — yet so few marketers seem to understand how to create useful content that isn’t overly promotional for the brands supporting it.

For even those who understand the importance of rich content, though, it can be costly to get a content strategy up and running. Michael Durwin, director of user experience at Boston Technologies, has nailed down a simple step-by-step process for creating buzzworthy content on a shoestring budget.

Full Article 7 Easy Steps for Creating Buzzworthy Content at Mashable

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