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Choosing the Good Content Strategy

Something interesting happened to journalism when it moved from print and broadcast to the web. Aspects of the process that we barely thought about started to be questioned: the “story” itself seemed less than fundamental. Decisions that you didn’t need to make as a journalist – such as what medium you would use – were becoming part of the job.

In fact, a whole raft of new decisions now needed to be made.

For those launching a new online journalism project, these questions are now increasingly tackled with a content strategy, a phrase and approach which, it seems to me, began outside of the news industry (where the content strategy had been settled on so long ago that it became largely implicit) and has steadily been rediscovered by journalists and publishers.

Read more about this article to know How, What, Where, When and Why!

Originally post by Paul Bradshaw on

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