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Facebook as a tool in Political Propaganda


Clément Charles was invited by RTS LA 1ère, the French-speaking Switzerland leading public radio, to give his opinion on the use of Facebook and other social media channels as tools in political propaganda, more precisely Trump and the Cambridge Analytica. 


Social media platform, such as Facebook, provides an advanced target audience algorithm used in marketing.  The same target algorithm is currently used in the American elections as a tool to influence the political environment. It was reported, by RTS L1ère, that approximately 80’000 propaganda political messages were published between June 2015 – August 2016 by Russian actors in an effort to influence the popularity of Donald Trump during the American election. Clément Charles discusses in details targeting, why it is effective and efficient.

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