SpongeBob localized in six languages!
© Nickelodeon / Paramount
SpongeBob is stronger than ever, in all senses of the phrase! Literally: in a new animated film, “SpongeBob out of water”, the famous character becomes a powerful superhero capable to defeat an awful villain. And metaphorically: on the opening week-end, the movie crashed the box-office worldwide, even beating “American Sniper”!
A very special promotion campaign orchestrated by Yahoo may have played a role in this success. The web portal created a great tumblr blog featuring many goodies, including SpongeBob-themed recipes and spongy do-it-yourself activities.
To develop local versions of this blog, Yahoo entrusted AllTheContent with the localization of numerous SpongeBob articles and videos. Ever wanted to cook a “Krabby Patty”, i.e SpongeBob’s favourite meal? You can learn how thanks to a video tutorial we subtitled in six languages. Check out the six local Tumblr blogs here:


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