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Will YouTube payoffs help promote its new Twitch-style features?

Influencers are making big bucks on platforms such as YouTube, Twitch and Patreon. While YouTube has been monopolizing the market as the sole channel for influencers, new competitors websites are releasing new features that enable the creators to keep more of their hard-earned bucks, instead of it going into YouTube’s pockets.

With this competition, YouTube released its new Twitch-style features and are even offering creators (influencers) up to hundreds of thousands of dollars to continue using it. It will be interesting to see if the company’s approach and incentives will keep the creators around.



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