I don’t think the media are terminally ill, nor that they have lost their raison d’être. Quite the contrary, I believe in the importance of free information as a custodian of fair, unbiased democracy. While it is an essential function, the body which carries it out is not.
Posted on Tuesday, October 28th, 2014 by ATC in ATC Corporate News with No Comments
Since last summer, ATCNA has been in charge of a new weekly column for bluewin, one of the most popular news websites in Switzerland. Each week, we interview a
Posted on Tuesday, October 28th, 2014 by ATC in ATC Corporate News, Content Is King with No Comments
The first step in successful communication is to be positioned in a market segment as a value-creating – preferably free – contact, before being perceived as a supplier of paying services as such.
Posted on Thursday, October 23rd, 2014 by ATC in Industry News with No Comments
flexibility can be defined as a capacity to adapt under a double constraint: uncertainty and urgency.
Posted on Tuesday, October 21st, 2014 by ATC in Industry News with No Comments
The advent of this media and communications revolution will most likely be a key element in terms of the capacity for these industries to stay at the heart of the public’s habits.
Posted on Wednesday, October 15th, 2014 by ATC in Industry News with No Comments
Discover our new member of the month, Nathalie Bottollier
Posted on Wednesday, October 15th, 2014 by ATC in Network of Skills with No Comments
As “X-Men Days of Future Past” – the famous superheroes blockbuster – is released on VOD and DVD, the agency localized a big promotion campaign in up to 7 languages!
Posted on Tuesday, October 14th, 2014 by ATC in Content Is King with No Comments
As everything accelerates, including the loss of data from the recent past, it is essential to implement an ambitious conservation policy for all documents, as well as a means of sharing these unique testimonies to a partially forgotten past.
Posted on Monday, October 13th, 2014 by ATC in Industry News with No Comments
Last Friday, two ATCNA members could spend a whole day on the Payerne military airbase, in Switzerland, to interview a memorable figure. This outstanding character is Marie-Françoise Le Cornec, a.k.a
Posted on Thursday, October 9th, 2014 by ATC in ATC Corporate News with No Comments
By Clement Charles, CEO & Founder, AllTheContent News Agency
The joke is one all political enthusiasts have heard. “How tall is President Sarkozy? A meter forty-seven according to trade unions,
Posted on Wednesday, October 8th, 2014 by ATC in ATC Corporate News with No Comments
By Clement Charles, CEO & Founder, AllTheContent News Agency
90% of today’s existing data was produced over the last two years. A single month of data produced by humanity exceeds
Posted on Monday, October 6th, 2014 by ATC in Industry News with No Comments
By Clement Charles, CEO & Founder, AllTheContent News Agency
As the world continues to shrink, and its borders grow more permeable, the regional pertinence of messages has never been more
Posted on Friday, October 3rd, 2014 by ATC in Industry News with No Comments
By Clement Charles, CEO & Founder, AllTheContent News Agency
A prominent American industrial of the last century used to say, “When I spend two dollars on advertising, that’s one dollar
Posted on Tuesday, September 30th, 2014 by ATC in Industry News with No Comments
Tamedia – one of Switzerland’s largest media groups – recently announced its intention to sell three local newspapers. Does this mean hyperlocal journalism is doomed?
Following this announcement, Clement Charles,
Posted on Thursday, September 25th, 2014 by ATC in ATC Corporate News with No Comments
By Clement Charles, CEO & Founder, AllTheContent News Agency
In a context of overabundant commercial messages and cautious advertising budgets, some companies are now going straight from commercial communication to
Posted on Thursday, September 25th, 2014 by ATC in Industry News with No Comments
