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Community of Journalist & Vertical News Agency

James Bond and ATCNA

Do you want to know all the secrets of the next James Bond film? Check out this new video produced by Yahoo and localized in four languages (Italian, German, Spanish and

The Swiss information market, a possible future

In possible futures, a Swiss information market which validates the ethics of data, securely preserving it for millennia in physical, legal and information bunkers, will give value to and broaden historical Swiss expertise while integrating it into an ethical framework.

Our top three on bluewin

This week again, ATCNA provided bluewin.ch with many articles on a wide array of topics: news, people, lifestyle… Some of them were real hits viewed and shared by many users

The impossible generalist mission of daily newspapers

Being everything to everyone is a recipe for disaster. With answers to everything, the Internet has become the reference daily.

Journalism, a career with a future

Socially, journalism contains all the elements to become a career of the future. To do so, it must be perceived as such by current professionals, whose main mission ought to be becoming indispensable to the citizen-readers who shaped them into a profession in the first place.

When posters act as ice breakers

As soon as a billboard engages in a dialog with a client, the process can only be beneficial, as it measures message effectiveness, in addition to increasing direct or indirect revenue.

Rihanna and ATCNA

(© Home: Dreamworks – Twentieth Century Fox)
Do you want to learn the tricks to take the perfect selfie? Rihanna knows them all! To promote an upcoming Dreamworks animation

Augmented Reality Shopping

Shifting from digital to physical, the British clothing chain TopShop has been proposing an original kind of fitting workshop in its Moscow boutiques: clients no longer need to step into a dressing room and get undressed!

New batch of articles for bluewin!

(Palazzo di Amore, © Coldwell Banker Previews)
And here is our latest batch of news articles for bluewin! This week, we provided this very popular Swiss web portal with

Member of the month | November 2014

Discover our new member of the month, Cornelia Blume:
– Cornelia, would you tell us more about yourself?
– I have always been fascinated by languages and foreign countries. After

A crucial return to fact-checking

All the while generating added value, rehabilitating fact-checking is in my opinion also essential to build trust between journalists and their readership, and between media and their audience.

Switch from ready-to-wear to custom-made content

News agency clients have long complained of having to buy every size in every color, only to wear one item at a time. While “ready-to-wear” content has dominated for nearly three centuries, the future of news agencies now rests in a custom-made approach.

Meteo 2.0: All Producers, All Consumers

Clearly, the future of weather forecasting will also shift to 2.0, in so far as its main content contributors will also become forecast consumers.

There is no such thing as price-quality ratio

One of the most fundamental rules of economy is purely theoretical, and that actually, there is no such thing as a price-quality ratio.

“Mom, Dad… Are we there yet?”

Still relatively unused in the industry, ICE covers all the services which will be on offer in future cars, to keep pace with the evolution of technology and continue extending their scope of added value.