The DooH booming market
2018 has been a successful year for the Digital out of home (DooH) market. With more advertisers using LED screens in their indoor and outdoor campaigns. It is evident that the DooH market will continue to expand in the upcoming year. The industry is viewing a rise in innovation, competition and affordable access. Overall, the trends imply that industries are utilising this tool to further expand their reach and audience.
A link to AV magazine full article.
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