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Category Archives - ATC Corporate News

Augmented Reality Shopping

Shifting from digital to physical, the British clothing chain TopShop has been proposing an original kind of fitting workshop in its Moscow boutiques: clients no longer need to step into a dressing room and get undressed!

A crucial return to fact-checking

All the while generating added value, rehabilitating fact-checking is in my opinion also essential to build trust between journalists and their readership, and between media and their audience.

There is no such thing as price-quality ratio

One of the most fundamental rules of economy is purely theoretical, and that actually, there is no such thing as a price-quality ratio.

Hyperchondria, the Media Disorder

I don’t think the media are terminally ill, nor that they have lost their raison d’être. Quite the contrary, I believe in the importance of free information as a custodian of fair, unbiased democracy. While it is an essential function, the body which carries it out is not.

ATCNA and the TV stars

Since last summer, ATCNA has been in charge of a new weekly column for bluewin, one of the most popular news websites in Switzerland. Each week, we interview a

ATCNA interviews a great astronaut!

Last Friday, two ATCNA members could spend a whole day on the Payerne military airbase, in Switzerland, to interview a memorable figure. This outstanding character is Marie-Françoise Le Cornec, a.k.a

Welcome to a Journalism of Things

By Clement Charles, CEO & Founder, AllTheContent News Agency
The joke is one all political enthusiasts have heard. “How tall is President Sarkozy? A meter forty-seven according to trade unions,

Clement Charles talks about hyperlocal journalism

Tamedia – one of Switzerland’s largest media groups – recently announced its intention to sell three local newspapers. Does this mean hyperlocal journalism is doomed?
Following this announcement, Clement Charles,

Cameron Diaz and Jason Segel – 24 hours chrono!

Last week, Yahoo interviewed Cameron Diaz and Jason Segel about their latest movie, “Sex Tape”. AllTheContent News Agency carried out the featurette’s localization in Chinese, French, Italian, Spanish, Brazilian Portuguese

And vertical communities became key targets

By Clement Charles, CEO & Founder, AllTheContent News Agency
Following the breakdown of social, religious and family structures over the course of the twentieth century, individualisation is speeding up. The

The invoicing tool is launched!

And here we go! Our “invoicing tool” was officially launched on September 1st. This functionality will make all our members’ paperwork a lot easier:
• A lot of the

What kind of media do the new generations choose?

There is a big difference in the handling and consumption of media between the new generations and the older ones.
It is important to keep this difference in mind when

Scrollytelling, a new way to show a story

During the last year or so, there has been something growing on the internet. Scrollytelling, for those who don’t know what it is, it’s simple.
Scrollytelling is the mix of

Ninja Turtles’ visual effects

Last week-end, “Teenage Mutant Ninja Turtles” smashed the American box-office thanks to its stunning 3D effects.
In this behind-the scenes-featurette, the film’s technical crew explains all the movie’s visual effects secrets.

Preparing for the battle with Hercules!

AllTheContent News Agency carried out a new video localization last week. The clip is a behind-the-scenes featurette for the upcoming blockbuster “Hercules” starring Dwayne Johnson, aka The Rock.
ATCNA localized